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Rickie Lee Jones & the Art of “Making It As You Go”
I love so many categories and styles of writing, that it’s impossible for me to pick a favorite. Fiction, or nonfiction, literary or commercial – it doesn’t matter. I’m drawn to a good story, whatever genre, told with style and artistry. The same goes for my taste in music; every musical genre fascinates me in [...]
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Interview: Caroline Kennedy Discusses A Family Christmas
To celebrate the holiday—and a great company—here’s a an old interview from the Borders archives featuring Caroline Kennedy discussing her book, A Family Christmas, for BordersMedia with Astral Road Media founder Rich Fahle. In her book, Ms. Kennedy shares the Christmas poetry, prose, scriptural readings, and lyrics that are most dear to her, drawing on [...]
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Transmedia and the Art of Brand Storytelling
Part two of two-part series on transmedia and the changing landscape of media, including the evolving role of online video. You can read part one here. In my previous post, Are You Ready for the Transmedia Revolution?, we looked at the foundational elements of transmedia, a communication strategy that is quickly becoming the standard for [...]
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Astral Road Interview: Brian Murray, CEO of HarperCollins Publishers Worldwide
In this exclusive video interview with Astral Road Media at Book Expo America 2011, Brian Murray, President & CEO of HarperCollins Publishers Worldwide, discusses the thinking about books beyond their print containers, return on investment in a digital environment, keeping up with the pace of innovation, and the HarperCollins’s 26-lend policy for ebooks in libraries. [...]
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Astral Road Interview: Jason Allen Ashlock, Founder & Principal, Movable Type Literary Agency
In this exclusive video interview with Astral Road Media at Book Expo America 2011, Movable Type Literary Agency Founder & Principal Jason Allen Ashlock discusses the future of the book, the role of agents in fostering digital innovation, and how to realize new digital formats that compliment and improve the content and narrative. From the [...]
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Astral Road Interview: Bradley Graham & Lissa Muscatine, Owners of Politics & Prose Bookstore, Washington, D.C.
In this exclusive video interview with Astral Road Media at Book Expo America 2011, Bradley Graham and Lissa Muscatine, new owners of the venerable Politics & Prose bookstore in Washington, D.C., discuss their decision to purchase the world renowned bookstore. Husband and wife team Graham and Muscatine also share details of the interview process they [...]
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Are You Ready for the Transmedia Revolution?
Part one of two-part series on transmedia and the changing landscape of media, including the changing role of online video. You can read part two of the series, Transmedia and the Art of Brand Storytelling here. Transmedia has become one of the hottest buzzwords in the entertainment and advertising world, gradually reshaping the way we [...]
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Astral Road Interview: David Shanks, CEO of Penguin Group USA
In this exclusive video interview with Astral Road Media at Book Expo America 2011, Penguin Group USA Chief Executive Officer David Shanks discusses the challenges of juggling both print and e-publishing, the place of Book Country in Penguin’s strategy, and the future of handselling and brick-and-mortar retailers. From the interview: “So we still have 80 [...]
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Astral Road Interview with Gretchen Rubin, Author of The Happiness Project
In this exclusive interview, Gretchen Rubin, author of The Happiness Project, discusses how she developed the idea for her #1 New York Times bestseller, her own author platform and branding, managing social media, and the challenges of discoverability. From the interview: One of the questions that all authors right now are facing is: to what [...]
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While the Giant Slumbers: An Opportunity for Online Video Creators
The annual cable convention hosted by the National Cable & Telecommunications Association (NCTA) has traditionally been a glossy event where past and present moguls from the Vanity Fair 100 list rub shoulders and compare their respective company’s most recent mega-media conquests. But faced with disruptive new technologies and competition from online video and streaming services, [...]
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