Book Marketing Tag

Author Lee Child on Starting a Writing Career Later in Life

Lee Child, whose latest Jack Reacher novel, Personal, releases worldwide over the next two weeks, is emphatic about the potential for writing as a second career. �To anybody who is an aspiring writer,� Child said, �this is a great career because not only can you, but you should, start late. I think it's the ideal career to do later in...

Author Ian McEwan on the Struggle to Find Writing Confidence

I love this short video interview with author Ian McEwan, linked above.McEwan�s work is remarkable for its consistency and critical praise. He won the Whitbread Novel of the Year for The Child in Time in 1987. He�s been nominated for the Man Booker prize six times, winning the prize for his novel Amsterdam in 1998. In 2008,...

Brown Detective
Social Media and the Curious Case of the Nebulous Return

As a kid, I loved the Encyclopedia Brown mysteries by Donald J. Sobol, those middle grade books featuring LeRoy �Encyclopedia� Brown and his sleuthing sidekick Sally Kimball, solving elementary school mysteries in Idaville, USA.At the end of each story, readers turn the book upside down for the answer to the mystery, which as fellow Encyclopedia Brown fans will remember, was...

Bestselling Author Steve Berry on the Power of Collaboration for Authors

I�ve just returned from the ninth annual ThrillerFest conference, held each summer in New York City.Steve Berry, bestselling author of the hugely popular Cotton Malone series of thrillers and other stand-alone novels is a regular at the conference, and is a founding member and was a longtime co-president of International Thriller Writers (ITW), the sponsoring organization of ThrillerFest.In the interview...

Newbery Medal Winner Kate DiCamillo: “Facebook is My Notebook”

It's been quite a year for acclaimed novelist Kate DiCamillo. Earlier this year, DiCamillo was named the 2014-15 National Ambassador for Young People�s Literature by Librarian of Congress James H. Billington. A month later, DiCamillo was named the recipient of the 2014 Newbery Medal for her latest novel, Flora & Ulysses: The Illuminated Adventures (Candlewick Press). This is DiCamillo�s second...

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Book Marketing for the Long Haul: The Shifting Ground of PR for Writers

When it comes to book publicity and promotion, the predominant strategy has always been, for better or worse, �big splash out of the gate.� The resulting typical PR time frame for most books hovers in the two- to three-month range for titles that show signs of catching on with readers; even less for books that don�t show immediate signs of...

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