Publicity Tag

Bestselling Author Steve Berry on the Power of Collaboration for Authors

I�ve just returned from the ninth annual ThrillerFest conference, held each summer in New York City.Steve Berry, bestselling author of the hugely popular Cotton Malone series of thrillers and other stand-alone novels is a regular at the conference, and is a founding member and was a longtime co-president of International Thriller Writers (ITW), the sponsoring organization of ThrillerFest.In the interview...

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Book Marketing for the Long Haul: The Shifting Ground of PR for Writers

When it comes to book publicity and promotion, the predominant strategy has always been, for better or worse, �big splash out of the gate.� The resulting typical PR time frame for most books hovers in the two- to three-month range for titles that show signs of catching on with readers; even less for books that don�t show immediate signs of...